Privacy Policy

At BCBGMAXAZRIA Shop, we believe that sophistication extends beyond our carefully curated collections to include every aspect of your experience with us. Your privacy is of paramount importance, and this Privacy Policy reflects our commitment to protecting your personal information with the same elegance and attention to detail that defines our brand.

Information We Collect

Personal Information

To provide you with our refined shopping experience, we collect information that you voluntarily provide:

• Identity Data: Your name, title, gender, and date of birth when you create an account or place an order
• Contact Data: Billing and shipping addresses, email address, and telephone numbers
• Financial Data: Payment card details processed through our secure payment gateways (Visa, MasterCard, JCB) and digital wallet information (PayPal)
• Transaction Data: Details about purchases you make through our website
• Profile Data: Your username and password, purchase history, preferences, feedback, and survey responses

Automatically Collected Information

When you visit our website, we automatically collect:

• Technical Data: Internet protocol (IP) address, browser type and version, time zone setting, browser plug-in types and versions, operating system, and platform
• Usage Data: Information about how you use our website, products, and services

How We Use Your Information

We use your personal information in ways that are consistent with our sophisticated brand values:

• To process and fulfill your orders for our Activewear, Swimsuits, Evening Gowns, and other collections
• To manage your account and provide customer support from our New York-based team
• To personalize your shopping experience by suggesting products that match your style preferences
• To process payments and prevent fraudulent transactions
• To comply with legal obligations and protect our rights and the rights of our customers
• With your consent, to send you marketing communications about new collections, special offers, and style inspiration

Data Sharing and Disclosure

We treat your personal information with the discretion expected of a luxury brand:

• Service Providers: We share information with trusted third parties who assist us in operating our website, conducting our business, or servicing you, such as payment processors and shipping carriers
• Legal Requirements: We may disclose your information when required by law or to respond to legal process, protect our customers, protect lives, maintain security, or protect our legal rights
• Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company

We do not sell, trade, or otherwise transfer your personally identifiable information to third parties for their marketing purposes without your explicit consent.

International Data Transfers

As a global brand serving sophisticated women worldwide (excluding certain Asian countries and select remote areas), your personal information may be processed in countries outside of your residence. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable law.

Data Storage and Security

We implement sophisticated security measures to maintain the safety of your personal information:

• Industry-standard encryption protocols for all sensitive data
• Secure payment gateways that comply with PCI DSS standards
• Regular security assessments and monitoring of our systems
• Limited access to personal information to employees, contractors and agents who need to know that information to process it for us

While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Your Rights and Choices

We respect your control over your personal information:

• Access: You may request access to the personal information we hold about you
• Correction: You may request correction of any inaccurate or incomplete information
• Deletion: You may request deletion of your personal information, subject to certain legal obligations
• Restriction: You may request restriction of processing of your personal information
• Portability: You may request transfer of your personal information to another party
• Marketing Preferences: You may opt-out of marketing communications at any time by using the unsubscribe link in our emails or contacting us directly

To exercise these rights, please contact us using the information provided below.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience:

• Essential Cookies: Required for the operation of our website, including secure areas and payment processing
• Analytical Cookies: Allow us to recognize and count visitors and see how they move around our website
• Functionality Cookies: Used to recognize you when you return and personalize content
• Targeting Cookies: Record your visit, pages visited, and links followed to make advertising more relevant to your interests

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our website may become inaccessible or not function properly.

Data Retention

We will retain your personal information only for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process it, and whether we can achieve those purposes through other means.

Children’s Privacy

Our website is not intended for individuals under the age of 16, and we do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us, and we will take steps to delete such information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The updated version will be indicated by an updated “Last Revised” date at the bottom of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

Last Updated: January 2024